OUR STORY

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Mr. Waffle isn’t just another waffle brand.

Born and raised in Belgium, Mr. Waffle offers the best of his country to those who expect only the very best.

Waffles and chocolate are synonymous with “The Best of Belgium”, Mr. Waffle discovered the perfect balance for both.

Although China offers a variety of different waffles, not too many successfully capture the essence of the authentic Belgian expierence. China deserves the real deal. What Mr. Waffle offers is not just a waffle, but a memorable experience for every customer. After careful evaluation, Mr. Waffle is convinced that China is ready for the Master.

Mr. Waffle has been serving delicious waffles and other assorted confections while creating beautiful memories in China since 2013. Established first in Shanghai, the Master of Indulgence is now capturing the hearts of waffle-lovers throughout the nation - one sweet treat at a time.

Following traditional recipes and using only the finest imported ingredients, Mr. Waffle is serving the most authentic waffles you will find, along with other handmade fondants such as Belgian biscuit flavored ice cream, edible waffle cups, and a selection of beverages suitable for every season!

 Only for those who expect the very best…

LOCATIONS

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SHANGHAI

Tianzifang

TIANZIFANG

Taikang Rd
Exit 5 (155 Jianguo Middle Rd)

Daily 10:00 - 20:00

SHANGHAI

Coming Soon

TBA

-
Coming Soon

Daily

CHENGDU

Chengdu2

THE BEER NEST I

34 Jinxiu Rd
Wuhou District (opposite Poly Center)

Daily 12:00 - 00:00

PRODUCTS

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Strawberry Waffle

BELGIAN WAFFLES

Our Belgian Waffles are truly authentic and handmade, with high quality ingredients according to traditional recipes.

We serve our waffles Brussels style: crispy on the outside, fluffy on the inside, and SUGAR-FREE.

Choose a waffle from our menu or be creative and make your own with our selection of toppings!

ICE CREAM

We produce our own ice cream. Creamy, smooth, delicious. Try our Belgian-Biscuit (Speculoos) flavour. According to all Belgians, the best in the world.

3 ICE CREAM
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WAFFLE CUPS

Our waffle cups are unique. These crispy  waffle cylinders are layered with chocolate and circled with any kind of topping!

The cups can be filled with our signature ‘Belgian Chocolate Mousse’. For a delicious alternative we serve them also with coffee or hot chocolate.

Have your coffee and eat the cup!

BEVERAGES

Want something to drink?

We serve fine coffee and an exquisite hot chocolate. Or perhaps you'd prefer one of our low-fat milkshakes!

Milkshake

CATERING

BOOK US FOR YOUR NEXT EVENT

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BELGIUM ON WHEELS

Mr. Waffle is dedicated to creating memories with you for every occasion. If you can’t come to us, we will bring our delicious treats to you! Doesn’t matter if you are organizing an office party, planning a birthday surprise, or just trying to satisfy your daily sweet tooth, Mr. Waffle has the perfect solution for you. Our "Belgium on Wheels” program makes it possible for us to make waffles and serve ice-cream on site at your (private) event!

With specially designed carts that fits into 90% of the elevators in Shanghai, “Belgium on Wheels” is the perfect surprise for any event. Not only do we make fresh waffles with the finest ingredients right in front of you, we can also customize with other food and drinks upon your request! SmartShanghai and CityWeekendShanghai both approved of Mr. Waffle’s “Belgium on Wheels”, and our satisfied customers deemed it a worthy choice for those who expect the best!

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WAFFLES ON WHEELS 

#WOW

-Fresh waffles made on site 

-Free toppings (Fresh cream, Belgian chocolate, fresh seasonal fruits, marshmallows, nuts etc.) 

-Sweet and savory options available

-30RMB/serving 

ICoW

ICE CREAM ON WHEELS

#ICOW

-Our own branded ice cream in a chocolate-rimmed waffle cone, enhanced with your topping of choice

-Original Belgian-Biscuit flavour

-25RMB/serving

MEET SOME OF OUR SATISFIED CLIENTS

Belgium’s no.1 tv channel…

“De Waffelchinees”

We where honored to be one out of three who featured in an episode from the business minded program Koppen, this was about Belgian entrepreneurs making it in China.

ÉÉN

“Mr. Waffle takes the pop-up concept one step further by wheeling in an ice cream cart right into the office.”

“Bosses and CEO’s take note: this is a very inexpensive way to treat your staff –

our office certainly  enjoyed the surprise.”

CITYWEEKEND, 2016

“Belgians, you are killing it with your delicious waffles, your excellent chocolate,

and your fantastic hot chocolate milk.”

“Waffles on Wheels (…). Good for boosting workplace morale for sure.”

SMARTSHANGHAI 2017

BOOK YOUR CATERTAINMENT!

Our team will get in touch with your shortly to discuss the details

2waffles

JOIN US

OPEN YOUR OWN STORE NOW

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Nanjing

FRANCHISING

We are looking for ambitious people who love (making) great waffles and who are eager to run a successful business.

What can we offer?

A concept that works. Over the past 3 years we have tested, fine-tuned, and optimized our branding, product, and operations.

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MR.WAFFLE GROUP IS LOOKING FOR...

Are you prepared?

Which does not always mean ‘experienced’.

Do you already have a proper business plan?

Are you serious?

Are you willing to put in the hard work?

Are you passionate?

If not, don’t bother…

Passion is the key to success.

MR.WAFFLE GROUP IS...

Process

We have online manuals and videos available for each step of the process, including location analysis.

Therefore scalable, without any geographical limitations. All our partners are able to prepare great products with our special tools. Wherever they are located.

 

Training

We provide preliminary training at our Waffle Academy and assist with the Grand Opening.

 

Profitable

With above industry EBITDA earnings and an average pay-back period of 5-6 months.

Team

If you like the sound of this, get in touch with us and let's talk!

 

 Contact information

Phone : 15618524236

E-mail : hello@mrwafflegroup.com

WeChat : mr-waffle

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